Friday, September 20, 2019

Author Scams and Wishful Thinking


Writers are a great bunch of people, but we receive a lot of rejection. This is why, when an email pops into my inbox promising great things, I am often very skeptical.  In June, my book Ball! Ball! Ball! A Picture Book to Inspire Sensory Awareness made it onto Amazon's bestseller list in Special Needs Children's Health. Ever since then, however, I have started receiving emails all offering to make my book that one book in a million that makes it big.

Normally, when I receive an email which lists my name and book in the mail (unlike many, which just say Dear Author) I copy the website and research on Google whether or not the company can be trusted or not.  Last week, I had an email from a company saying that my website billing information had been compromised. It wasn't. The week before, I had an email just offering my financial support if I just responded to their email. I didn't. Unfortunately, a lot of these phishing emails just want you to confirm that your email account is real. It is annoying to have to double check everything, but definitely worth it.

A few days ago, I was offered a true author scam and I thought I might share it with you. This is how the email began:

Al Cole would like to officially invite you for a Radio Interview. He is one of the broadcasting's most gifted interviewers with his nationally syndicated show People of Distinction. One of the best Radio Host Personality of CBS Radio Station.

As I have done interviews and podcasts before, I thought it might be interesting to do more research into this one to see if there was any harm in doing it. Many shows work under the pretense of- you plug my site on your social media, and I'll interview you on mine. A win/win. Not all of them are scams.

My first impression of Al Cole's website was that he definitely had his connections and liked to appear big in a way that only Trump might understand. However, what struck me as odd, was that when I typed his "bestselling book" into Amazon, it showed it as being made in Createspace and it had a horribly cheesy cover. I find it hard to believe that someone with as many connections as Al Cole could not find a publisher. However, the more I Googled the guy, the less I found (also strange). So, just for fun, I called the number on the email (not with my cell phone number, of course) and talked to a very impressive sounding man from Philadelphia who promised me Al would give me three hours of his time and an interview that millions of listeners would receive. The interview itself would cost me nothing, but airing in would cost 1,700 dollars...

At that point I politely declined and decided I had heard enough. Just as vanity publishers always offer you the world if you only pay them first, you should never have to pay for an interview on online radio. On the one hand, I had to laugh at the vanity of it all. On the other hand, it makes me angry. I'm sure there are many good people who are scammed by people like Al Cole into thinking that they are a "Person of Distinction." Such scams, as always, prey into our insecurities and our wishful thinking.

Hopefully, the next person who googles author scam will get to read my blog first. If you are an author, just remember, if it sounds too good to be true. It is.